Most Devout NJ Online Gamblers are within Hour’s Drive of Atlantic City
If you’ve been paying attention to the battle for online gaming much, you’ve probably seen Sheldon Adelson’s aggressive campaign to end the activity. Popular belief is that he’s afraid the expansion of US internet gaming could hurt his Sands Corp. casino empire. This being the case, he should especially be unnerved by a recent report that three of New Jersey’s five biggest online-gaming municipalities are located within an hour’s drive of Atlantic City.
Caesars Interactive Entertainment, which commands a 31% share of the NJ internet gaming market, reports that they’re seeing more per-capita log-in time from Toms River (Ocean County) than anywhere else in the state. Additionally, Cherry Hill (Camden County) and Brick (Ocean County) are also among Caesars’ top five gaming towns. And what’s weird is that all three of these cities are less than an hour away from the 11 casinos in AC.
So is there even more reason for the land-based casino industry to be alarmed now? Not according to Seth Palansky, the VP of Corporate Communications for Caesars. He stresses that there’s been no real correlation between land-based casino customers and those who play online. Palansky refers to a statistic that 85% of their internet gaming customers haven’t used their player’s club card at the Borgata in over two years.
“We’re finding very similar patterns as other companies,” he says. “The people online are people that haven’t visited us in a while or are new players all together. We’re not seeing cannibalization.”
So while Adelson continues to spread his message of fear, that online gaming is the end-all for the brick-and-mortar industry, the numbers show otherwise. And as Palansky alludes to, it looks like internet gambling is accomplishing its intended purpose: to reach a different market and bring in more revenue.