Margaritaville, PokerStars revitalizing Resorts Casino
Like most Atlantic City casinos, Resorts Casino & Hotel was struggling from a financial perspective. Wanting to turn things around for his gaming establishment, Resorts owner Morris Bailey partnered up with the Mohegan Gaming Advisors (MGA). Together, they added $70 million in casino improvements, which includes the $35 million Margaritaville complex.
Since opening to a huge summer ceremony and Jimmy Buffett concert, Margaritaville has easily surpassed expectations. The Buffet-themed restaurant and bar has helped Resorts Casino increase their overall visitors by 25% when compared to May through August of last year. Furthermore, the Atlantic City Margaritaville has become the brand’s most successful out of the 20 locations throughout the world.
“The gains at Resorts Casino are significant for Atlantic City as a whole,” Bailey said of the customer increase. “We’re not trying to ‘out-Vegas’ Las Vegas. We’re bringing the fun back to Atlantic City and focusing on the natural amenities that historically have given us a unique identity – the beautiful beach itself and the legendary boardwalk here at Resorts Casino.”
Aside from Margaritaville, another reason to get excited about Resorts involves PokerStars building a $10 million poker room at the casino. The world’s largest online poker site and Resorts entered into pact several months ago. And now this partnership is coming to fruition with PokerStars’ pledge to build a lavish poker room. Stars merely needs approval from the state of New Jersey before they can started on the venue, which is expected to generate hundreds of jobs.
Both Resorts and Stars are also expected to work together in New Jersey’s newly regulated online gaming market. The Garden State’s online poker market will officially open on November 26th of this year. And Resorts and PokerStars hope to gain a license some time in the near future so they can take advantage of this opportunity.
But for now, the iconic Atlantic City casino can revel in the success of its land-based operations.
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