Candy Crush Gambling may be Atlantic City Savior

October 15, 2014 | by admin | posted in news

There doesn’t seem to be much hope for Atlantic City right now. Four casinos have already closed and the Trump Taj Mahal may be closing next month. So what can be done?

The New Jersey Division of Gaming Enforcement (DGE) is currently mulling over a plan to add real money social gaming to the state’s casino offerings. Moreover, games like Candy Crush could be used to generate additional revenue for the struggling gaming destination.

Right now, the DGE is looking at proposals by social gaming designers. And if everything goes as planned, it would mean social casino games entering Atlantic City land-based and online casinos.

However, it’s worth mentioning that there’s no plan in place for how to enact real money social gaming. One idea is that players would compete against each other in the games, with casinos taking rake. This would be very similar to poker and sports betting.

Whatever the DGE does to implement social games into casinos, they’re likely to do it in some manner. Gaming establishments across the US are having trouble appealing to the younger crowd. Traditional gambling like slots and blackjack still interest older generations. However, casino games don’t connect with the majority of young adults. Social games do, though, which is why New Jersey gaming regulators are so interested in Candy Crush.

Right now, the Trump Taj Mahal is on the chopping block with plans to close by November 13th. And if that happens, they’d be the fifth Atlantic City casino to shut down. The DGE is hoping to stop the slide and they’re considering many different options. Assuming they go with social gaming, this has the potential to draw a new crowd and generate more revenue.

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